Prepare the input
A brief with the goal, audience, tone of voice, checkable facts and what must never be said. It's what turns a generic answer into a useful draft.
UK editionFor marketing professionals · Free example
Turn one brief into three reviewed content drafts.
Practise on a complete job: a fictional brand's brief, the prompt, three annotated drafts and the review sheet we use before anything goes to a client.
5 quick questions · One complete exercise · No card needed
Every claim traced to the brief
Invented date caught and removed
- Internal team · draft v4
- Fictional practice materials
- Editable templates and answer keys
See the method work
Watch one brief become three drafts you can stand behind.
The worked example from the free sample, step by step: mark the facts, prompt with limits, compare the drafts and catch what the assistant invented.
Silent animated illustration of the free sample’s worked example. Fictional brand; no real product, client or tool is shown.
Read the demo as text
- Mark the facts first. The brief (M1) supports five facts: the duration, the topic, the worksheet, the audience and the registration timing. The date and price are not confirmed, so they stay out.
- Prompt with clear limits. The drafting prompt limits the assistant to M1 and M2, keeps one action, rules out invented dates, prices, discounts, scarcity or outcomes, and asks for unconfirmed facts to be listed. Nothing is sent or published.
- Three drafts, one message. A post, an email and an ad share one message and one action, “Request the programme”, and each names the facts it used. The date and price are listed as not supplied.
- Catch what was invented. The line “Double your sales this Friday — only three places left.” fails three times: an invented result, an invented date and invented scarcity. The fixed line reads “See what the workshop covers. Request the programme.”
- Review before release. The review card: every claim has a source in M1, missing facts stay missing, the tone matches M2, all three drafts ask for the same action, and a human reviews before anything is released.
A process you can follow
Brief, drafts, review. Always in that order.
Generate the drafts
A social post, an email and an ad from the same information, using instructions you reuse with every client.
Review before you deliver
A checklist for facts, permissions, tone and brand consistency. AI suggests; you decide what gets published.
The tool isn't the problem
The draft AI gives you isn't what you deliver to a client.
It sounds like everyone
Without the client's voice, facts and limits, AI writes for anyone. Clients notice on the first read.
Fixing it takes longer than writing it
Rewriting the tone, correcting facts and cutting what doesn't belong turns the shortcut into yet another task.
Every job starts from zero
A one-off prompt isn't a process: you can't reuse it, delegate it or keep it working when the client or the team changes.
Inside the example
One complete job, start to finish.
- A fictional brand's brief, ready to adapt for your own clients.
- A prompt with clear limits and facts flagged 'to confirm'.
- Three drafts (social post, email and ad) with review comments.
- The checklist we run before anything is delivered.
- The mistakes AI makes most often, and how to catch them early.
Read it straight away in your browser and download your personal PDF.
Start with the free exampleWho it's for
For people who create, coordinate or sign off client content.
Made for
- Freelancers and social media managers juggling several clients and brand voices.
- Small agencies that want one shared process for the whole team.
- In-house marketers preparing campaigns that go through approvals.
- Professionals trying AI for the first time, using fictional material they can check.
It's not for you if you want
- Tricks to grow followers or make money fast.
- An agency to do the work for you.
- Another software subscription: this is an ebook with templates.
Editorial approach
Prepared and checked by Internal team.
The examples use fictional inputs and illustrative outputs. Internal editorial and technical checks cover the source consistency and PDF files. No external professional endorsement, documented beginner trial or live AI-product test is claimed.
- Fictional material for practice without client data.
- Draft v4 · revised 26 September 2026.
- Exact sources, reusable templates and answer keys in the companion pack.
What you need to start
Use one approved text assistant and the fictional input. No previous AI experience is required, and no subscription is needed to read the lesson.
- Access to one assistant approved for fictional training; no prior AI experience is required.
- One of your briefs, or the fictional one we include.
- A little uninterrupted time to do the exercise and review it.
How it works
Three steps and it's yours.
Answer 5 questions
Your role and where AI would help. They're multiple choice; the only text question is optional.
Read the example straight away
The full example opens in your browser as soon as you submit the questions.
Download your personal PDF
Confirm your email with a code and download your copy, with your name and email on every page.
And after that
The example is one job. The ebook is the whole process.
The ebook covers the foundations you need (platforms, context, skills and agents) plus four marketing applications: from brief to calendar, assets and emails, review and client reporting, and a complete campaign. Planned price: £35 inc. VAT. Not on sale yet.
Before you start
Frequently asked questions
Is it really free?
Yes. Answer the questions, read the full example and, if you confirm your email, download your personal PDF. We don't ask for a card.
Why do I have to answer questions?
So we know who's asking and where they need help, and can improve the material. They're multiple choice and the only text question is optional. You get the same example whatever you answer.
Will I get marketing emails?
Only if you tick the optional marketing box, which starts unticked. You can unsubscribe at any time. Your access to the example doesn't depend on it.
Why is my name on the PDF?
The downloadable copy shows your name and verified email on every page. You'll confirm those details before it's generated.
Which AI tool do I need?
One text assistant approved for fictional training. The examples are illustrative; no live product test is claimed. Begin with the first-use lesson.
Can I use it with client data?
Practise with the fictional brand first. Before using real information, check what your client contract allows and how your tool handles data. The example explains what you should never paste into a chat.
Can I buy the full ebook?
It isn't available to buy yet. You can preview it and register your interest from your library, with no obligation.
Your next step
Start with a real task.
Tell us your role and where AI would help. Then read the example and verify your email to download your personal copy.
- Answer 5 questions
- Read the example straight away
- Download your personal PDF
We're finishing the review of this example. The questions will open here as soon as it's ready.
The download carries your name and email on every page.