Prepare the input
A brief with the goal, audience, tone of voice, checkable facts and what must never be said. It's what turns a generic answer into a useful draft.
Ebook + templatesPractical ebook for agencies and freelancers · UK edition
From client brief to a complete, reviewed campaign, with AI.
A step-by-step method to plan, write and review campaigns with AI, with templates, a skill and a supervised agent included. So your work sounds like your client, not like a machine.
Ebook · £35 inc. VAT · One-off payment, no subscription
10 chapters · Personal PDF · 12 months of updates
Every claim traced to the brief
Invented date caught and removed
- Internal team · draft v4
- Fictional practice materials
- Editable templates and answer keys
See the method work
Watch one brief become three drafts you can stand behind.
The worked example from the free sample, step by step: mark the facts, prompt with limits, compare the drafts and catch what the assistant invented.
Silent animated illustration of the free sample’s worked example. Fictional brand; no real product, client or tool is shown.
Read the demo as text
- Mark the facts first. The brief (M1) supports five facts: the duration, the topic, the worksheet, the audience and the registration timing. The date and price are not confirmed, so they stay out.
- Prompt with clear limits. The drafting prompt limits the assistant to M1 and M2, keeps one action, rules out invented dates, prices, discounts, scarcity or outcomes, and asks for unconfirmed facts to be listed. Nothing is sent or published.
- Three drafts, one message. A post, an email and an ad share one message and one action, “Request the programme”, and each names the facts it used. The date and price are listed as not supplied.
- Catch what was invented. The line “Double your sales this Friday — only three places left.” fails three times: an invented result, an invented date and invented scarcity. The fixed line reads “See what the workshop covers. Request the programme.”
- Review before release. The review card: every claim has a source in M1, missing facts stay missing, the tone matches M2, all three drafts ask for the same action, and a human reviews before anything is released.
A process you can follow
Brief, drafts, review. Always in that order.
Generate the drafts
A social post, an email and an ad from the same information, using instructions you reuse with every client.
Review before you deliver
A checklist for facts, permissions, tone and brand consistency. AI suggests; you decide what gets published.
The tool isn't the problem
The draft AI gives you isn't what you deliver to a client.
It sounds like everyone
Without the client's voice, facts and limits, AI writes for anyone. Clients notice on the first read.
Fixing it takes longer than writing it
Rewriting the tone, correcting facts and cutting what doesn't belong turns the shortcut into yet another task.
Every job starts from zero
A one-off prompt isn't a process: you can't reuse it, delegate it or keep it working when the client or the team changes.
What you'll be able to do
Four deliverables you already make for clients, with a process behind them.
Brief and campaign plan
From tone of voice and objective to a campaign calendar your client can sign off.
Assets and adaptations
Posts, emails and ads from a single brief, checked for facts and consistency.
Review and reporting
A supervised agent that prepares the review and the results summary for your client.
A complete campaign
The final project: a campaign reviewed end to end, plus a routine to repeat it.
Contents
Ten chapters: foundations first, applications second.
Part I · Foundations
- 01Make your first checked draftYou do not need previous experience with AI. In about fifteen minutes you will make one small fictional draft, find a mistake, correct it and save the result.
- 02Give the assistant a usable briefYou will write a complete brief, save reusable task instructions and test the result.
- 03Review the result, then measure the workYou will review a draft in a fixed order, keep a review log and measure the whole job honestly.
- 04Build a campaign from a brief that can be checkedYou will turn one client brief into a campaign plan the client can sign off.
- 05Write the assets, then adapt their shapeYou will work through one full campaign workflow (A) and two shorter contrasting copy sets (B and C).
- 06Prepare the review and reportYou will review Campaign A and prepare a draft client report using an ordinary conversation.
Part II · Applications
- 07Choose a tool for the workYou will test up to two approved tools on a task you can check and record a decision you can explain.
- 08Turn a good procedure into a skillYou will turn the chapter 4 procedure into your first skill, test it on three inputs and version it.
- 09Delegate a limited task, optionallyYou will delegate one procedure you have already completed manually, inspect every returned file and record the next human decision.
- 10Complete a campaign and make the routine repeatableYou will complete Campaign A end to end and set up a routine you can repeat.
75 pages · UK edition 2026 · Draft v4 · revised 26 September 2026
A look inside
What the pages look like.
Objective · Audience · Tone (three adjectives and one to avoid) · Checkable facts · What must never be said · Delivery format.
'Swap “revolutionary” for the concrete benefit: this client never uses superlatives. The price has no source: confirm it before publishing.'
☐ Facts sourced ☐ Tone matches guide ☐ No personal data ☐ Approved call to action ☐ Client sign-off
Who it's for
For people who create, coordinate or sign off client content.
Made for
- Freelancers and social media managers juggling several clients and brand voices.
- Small agencies that want one shared process for the whole team.
- In-house marketers preparing campaigns that go through approvals.
- Professionals trying AI for the first time, using fictional material they can check.
It's not for you if you want
- Tricks to grow followers or make money fast.
- An agency to do the work for you.
- Another software subscription: this is an ebook with templates.
Editorial approach
Prepared and checked by Internal team.
The examples use fictional inputs and illustrative outputs. Internal editorial and technical checks cover the source consistency and PDF files. No external professional endorsement, documented beginner trial or live AI-product test is claimed.
- Author and editor
- Internal team
- Review scope
- Internal editorial and technical checks · revision dated 26 September 2026; no external professional endorsement
- Fictional material for practice without client data.
- Draft v4 · revised 26 September 2026.
- Exact sources, reusable templates and answer keys in the companion pack.
Before you decide
Fair questions, answered.
'There are free prompts everywhere.'
And they're good for one answer. This is a process: brief, reusable instructions, review and delivery, illustrated with complete fictional examples and designed to repeat with every client.
'Will it work with my tools?'
Start with one approved text assistant and the manual method. Optional product guides are dated; illustrative examples are distinguished from observed test results.
'Won't it be out of date in two months?'
This draft identifies its revision and sources. Tool instructions can change; consult the dated setup guide and current provider documentation before use. Update terms will be stated if sales open.
What's included
Everything you need to apply the method on your next job.
- The complete ebook as a PDF, with your name and email on every page.
- Editable templates: brief, tone of voice, calendar and review checklist.
- A starter skill and a supervised agent ready to try.
- One complete fictional campaign workflow and two shorter contrasting copy sets.
- 12 months of updates to this edition.
£35
inc. VAT · One-off payment · No subscription or renewals
Payment opens at launch. The ebook isn't available to buy yet.
Purchases are not open. Any purchase and refund terms will be available before a future sale.
VAT invoice with your business details. Single-user licence for your professional work; if you'd like to use it across your team, get in touch.
Frequently asked questions
Worth knowing
Is it a course?
No. It's a practical PDF ebook with templates and examples you work through at your own pace. If implementation videos ever follow, they'll be a separate, optional product.
What format is it?
A personal PDF you download from your library, with your name and email on every page. The A4 PDF is designed for laptop reading; use zoom for detailed evidence. Editable companion text provides a flexible alternative on smaller screens.
Which tools or subscriptions do I need?
Access to one approved text assistant. No previous AI experience is required. Some chapters show paid-plan features such as Claude Cowork; we always say so and give a manual alternative. Third-party subscriptions aren't included.
Can I use it with client data?
The ebook shows you what's safe to share and how to work with authorised information. The exercises always use fictional brands.
What if it isn't right for me?
Purchases are not open. Any purchase and refund terms will be available before a future sale.
Can I get a VAT invoice?
Yes, with your business details, whether you're a sole trader or a company.
Can I share it with my team?
The licence is for one person. If several of you will use it, get in touch and we'll suggest a team licence.
Your next campaign, with a process behind it.
Practical ebook · £35 inc. VAT · One-off payment · 12 months of updates.
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