Prepare the input
A brief with the goal, audience, tone of voice, checkable facts and what must never be said. It's what turns a generic answer into a useful draft.
UK editionFor marketing professionals · Free example
AI for marketing: turn one brief into three drafts you can check.
Practise on a complete job: a fictional brand's brief, the prompt, three annotated drafts and the review sheet we use before anything goes to a client.
4 short questions · PDF access by email · No card needed
Every claim traced to the brief
Invented date caught and removed
- Complete worked example
- PDF access by email
- Free · No card needed
See the method work
Watch one brief become three drafts you can stand behind.
The worked example from the free sample, step by step: mark the facts, prompt with limits, compare the drafts and catch what the assistant invented.
Silent animated illustration of the free sample’s worked example. Fictional brand; no real product, client or tool is shown.
Read the demo as text
- Mark the facts first. The brief (M1) supports five facts: the duration, the topic, the worksheet, the audience and the registration timing. The date and price are not confirmed, so they stay out.
- Prompt with clear limits. The drafting prompt limits the assistant to M1 and M2, keeps one action, rules out invented dates, prices, discounts, scarcity or outcomes, and asks for unconfirmed facts to be listed. Nothing is sent or published.
- Three drafts, one message. A post, an email and an ad share one message and one action, “Request the programme”, and each names the facts it used. The date and price are listed as not supplied.
- Catch what was invented. The line “Double your sales this Friday — only three places left.” fails three times: an invented result, an invented date and invented scarcity. The fixed line reads “See what the workshop covers. Request the programme.”
- Review before release. The review card: every claim has a source in M1, missing facts stay missing, the tone matches M2, all three drafts ask for the same action, and a human reviews before anything is released.
A process you can follow
Brief, drafts, review. Always in that order.
Generate the drafts
A social post, an email and an ad from the same information, using instructions you reuse with every client.
Review before you deliver
A checklist for facts, permissions, tone and brand consistency. AI suggests; you decide what gets published.
The tool isn't the problem
The draft AI gives you isn't what you deliver to a client.
It sounds like everyone
Without the client's voice, facts and limits, AI writes for anyone. Clients notice on the first read.
Fixing it takes longer than writing it
Rewriting the tone, correcting facts and cutting what doesn't belong turns the shortcut into yet another task.
Every job starts from zero
A one-off prompt isn't a process: you can't reuse it, delegate it or keep it working when the client or the team changes.
Inside the example
One complete job, start to finish.
- A fictional brand's brief, ready to adapt for your own clients.
- A prompt with clear limits and facts flagged 'to confirm'.
- Three drafts (social post, email and ad) with review comments.
- The checklist we run before anything is delivered.
- The mistakes AI makes most often, and how to catch them early.
Open the email link to generate and download your personal PDF.
Get the free sampleWho it's for
For people who create, coordinate or sign off client content.
Made for
- Freelancers and social media managers juggling several clients and brand voices.
- Small agencies that want one shared process for the whole team.
- In-house marketers preparing campaigns that go through approvals.
- Professionals trying AI for the first time, using fictional material they can check.
It's not for you if you want
- Tricks to grow followers or make money fast.
- An agency to do the work for you.
- Another software subscription: this is an ebook with templates.
What you can put to work
A worked example you can learn from.
One brief, three drafts and a checklist for checking claims before publication.
- Clear instructions for repeating the exercise.
- Fictional source material to practise without client data.
- A worked solution and checks for your own result.
What you need to start
Use one approved text assistant and the fictional input. No previous AI experience is required, and no subscription is needed to read the lesson.
- Access to one assistant approved for fictional training; no prior AI experience is required.
- One of your briefs, or the fictional one we include.
- A little uninterrupted time to do the exercise and review it.
How to get your copy
Fill in the form. Open your email. Download the PDF.
Tell us about your work
Four short questions and your contact details. Do not include client information.
Open your personal link
We will email you a personal link. Clicking it confirms your address and generates your copy.
Download your PDF
The link opens a page with a download button. Save the PDF and work through the example at your own pace.
And after that
The example is one job. The ebook is the whole process.
The ebook covers the foundations you need (platforms, context, skills and agents) plus four marketing applications: from brief to calendar, assets and emails, review and client reporting, and a complete campaign.
Before you start
Frequently asked questions
Is the sample really free?
Yes. You receive access to a worked example in PDF without paying or entering card details. The full ebook is a separate product.
What will I receive?
An email with your personal link. Opening it generates a PDF with the case, instructions and worked solution, which you can then download.
Do I need AI experience?
You can start with a small task and compare your output with the worked solution. The instructions guide you step by step.
Will I get marketing emails?
Requesting the sample does not subscribe you to marketing. We send the message needed to access your PDF.
Who is this edition for?
For professionals working on client briefs and campaign copy in the UK. The fictional case lets you practise without using client data.
Why does the PDF include my name?
Your copy includes the name and email you enter in the form. It is generated when you open the email link.
What if the email does not arrive?
Check your address and spam folder. You can request another link from your request page after one minute. For help, email hello@habiant.app.
Your next step
Get your free worked example.
Tell us what you do. We will email you the link to generate and download your personal copy.
- Tell us about your work
- Open your personal link
- Download your PDF